Hi there, dear fashion lovers. What does a fashion stylist really do in the wild, wonderful fashion industry — and does it involve carrying emergency glitter for dramatic fashion emergencies?
How does the fashion industry even stay stylish without a fashion stylist keeping outfits from turning into total chaos? 🤔💥👗
Today we’re meeting someone who knows this world inside out — a Melbourne creative who has spent years shaping style, telling visual stories and bringing personality to clothes. 😊📸🌈
She works across personal styling, editorial shoots, runway moments, and brand storytelling. She’s always adding the spark that makes the fashion industry feel fun, bold, and a little magical. 😌💫👜
Fun, bold and magical — that’s something we actually share. I try to bring those same vibes into my own Instagram posts and blog pieces. 😁📱✨
It doesn’t always turn out exactly how I imagined (sometimes the “bold” is just me accidentally choosing neon), but I keep experimenting, learning and enjoying the process. 😅🎨🌟
Maybe that’s why her work feels so familiar to me: there’s that same mix of courage, creativity, and let’s just try it and see what happens. 🙂🔥🌈
She’s known for a polished eye, a signature touch of personality, and a belief that fashion should feel empowering, true to whoever wears it. Whether that’s a power blazer, a twirly dress, or socks with tiny dancing bananas. 😍🧦🍌
Really? I hate those fun socks. 😏🙃🧵
Fooled you there, didn’t I? Of course I don't hate them, my closet also hides a few joyful pairs, from mischievous cats to Christmas baubles that look like they’re ready for a parade. I adore those fun socks. 😜🐱🎄
Now then, are you ready to step behind the curtain and meet the fashion stylist who brings her own kind of magic to the fashion industry? Let’s dive in. 🤩✨🪄
Picture provided by Tamarra McNaught
What is your name, function and the company you work for?
My name is Tamarra McNaught, and I’m a Fashion and Celebrity Stylist and the founder of TITO STYLE - a bespoke styling business based in Melbourne, Australia, working with a global audience. I work across personal styling, editorial and commercial shoots, runway direction, corporate branding, media and content creation.
How old are you?
A lady never reveals her age. Let’s just say I’m somewhere in the realm of 40 and fabulous, with over two and a half decades of industry experience to back it up!
What kind of work do you do or what are you studying to be?
I’m a full-time fashion stylist and creative director. My work spans personal and executive styling, editorial and commercial campaigns, media appearances, brand collaborations and
large-scale fashion events.
I’ve worked across almost every corner of the fashion industry - from retail, buying and wholesaling through to national advertising campaigns across TV, print, catalogues and
digital.
One pivotal chapter was working at head office for one of Australia’s largest retailers, where I was styling shoots weekly. That environment sharpened my eye, my pace and my hunger to pursue styling at the highest level.
In recent years, my work has expanded further into content creation, education and media - with a strong focus on personal branding and fashion as visual storytelling.
What made you decide to become a Fashion Stylist? Tell me about your journey.
Fashion has always been my love language.
My creative foundations began in dance, where I learned early about movement, proportion and performance. As a child and teenager, I was constantly creating costumes - often on tight budgets, which taught me resourcefulness long before I had a job title.
Over the years, I worked my way through the fashion “rag trade” from the ground up. It wasn’t until my time styling high-volume commercial shoots at head office that I realised
this was more than a job - it was a calling. Styling sits at the intersection of psychology, creativity and strategy, and that combination still excites me every day.
Following the pandemic, particularly challenging in Melbourne due to prolonged lockdowns - I returned to study, completing my Master’s in Fashion Styling at the Australian Style Institute. Since then, there’s been no looking back.
Is fashion important to you? Why?
Absolutely - but not as surface decoration.
Fashion is a powerful communication tool. What we wear influences how we feel, how we move and how we’re perceived, often before we speak. At its best, fashion builds confidence and clarity. At its worst, it creates noise. My role is to help people cut through that noise and dress with intention.
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Picture provided by Tamarra McNaught
What are your successes, and how did you achieve them?
Some career highlights include styling over 1,000 personal clients, directing major runway shows including Melbourne Fashion Week, and having my editorial work published in over 75 countries worldwide.
I’ve been recognised within the industry through awards and leadership roles, and I’m an active member of the Australian Fashion Council. These successes didn’t come from shortcuts - they came from longevity, relationships, consistency and very hard work.
What’s something you might want to do in the future?
I’m currently launching TITO TOURS - curated fashion experiences showcasing Australian designers to both interstate and international visitors, in partnership with premium hotels
and venues.
I’m also developing long-form written work (including a book - watch this space), expanding my on-camera presence, and launching TITO TV, a YouTube platform focused on fashion education, styling tips and behind-the-scenes industry insight.
Is the name of the Brand important to you when you buy clothing or jewellery?
The brand name matters far less than the values behind it.
Sustainability is central to my work. The average Australian purchases around 27 kilos of clothing per year, with approximately 24 kilos ending up in landfill - a statistic that’s
impossible to ignore.
I actively educate my clients to invest in quality over quantity and to support brands - particularly Australian ones, with ethical supply chains and thoughtful production. Fast fashion doesn’t align with my values or my business.
Describe your personal style of fashion?
Polished, intentional and adaptable. I dress for the occasion, the environment and the energy of the day - but always for myself. One day that might mean couture at a gala, the next a baseball cap on set. My style is grounded in strong foundations, elevated by detail and personality.
How did you find your personal style? Do you have a signature look?
Your style evolves as you evolve - and mine certainly has.
At 21, I happily lived in hot pants and anything vaguely fabulous. These days, the hot pants have retired, but the playfulness hasn’t. I gravitate toward clean lines, thoughtful
silhouettes and statement accessories.
A headband has become something of a signature - so much so that I’m often referred to as “the stylist in the tiara.”
Picture provided by Tamarra McNaught
In what way do you influence other people’s fashion style?
I influence style by teaching people how to think about fashion, not just what to buy. During my initial style consultations, I identify each client’s unique style categories -
because what feels elegant, sexy or glamorous is deeply personal. From there, I curate wardrobes and looks that feel authentic, functional and empowering - whether for everyday
life, weddings, galas or major events. Confidence is always the end goal.
What are, in your eyes, the best trends at the moment?
I’m trend-aware, but not trend-driven. What I love right now is a shift toward:
• investment dressing
• elevated tailoring with movement
• timeless foundations
• individuality over uniformity
• sustainability as a mindset, not a buzzword
Style lasts longer than trends ever will.
What are, in your eyes, the worst trends at the moment?
Disposable fashion masquerading as relevance. Micro-trends that burn out wardrobes and the planet, are something I actively discourage. If it doesn’t feel like you, it probably won’t last.
What kind of fashion advice would you give us?
People often ask why they should invest in a fashion stylist. The answer is simple: we save you time, money and mistakes - but most importantly, we educate you.
Take a silk scarf. I can show you ten different ways to style it - from a pussycat bow to a chic wrap, worn as a top or even integrated into an outfit. Fashion is about creativity, not excess.
Who is your style icon, and why?
I admire women who evolve without chasing relevance.
While icons like Audrey Hepburn and Coco Chanel paved the way, I’m particularly drawn to Blake Lively - a true chameleon. She adapts effortlessly to the moment, the event and the energy, without losing herself. I relate deeply to that versatility.
Is there something else you would like to share with us?
Don’t follow trends - follow yourself.
Fashion should make you sparkle, stand taller and feel confident every day. When style aligns with identity, it becomes effortless - and that’s where the magic lives.
Picture provided by Tamarra McNaught
A heartfelt thank you to Tamarra for taking the time to answer my questions with such care and openness. Your clarity, depth of knowledge, and the genuine passion you bring to your craft shine through in every word. It was truly inspiring to learn more about your vision, your process, and the dedication behind your work. 🌟✨
And if this interview has sparked even a tiny flicker of curiosity, consider it your official invitation to tumble down the rabbit hole of stylist wisdom. There are plenty more brilliant minds waiting to be discovered — think of it as fashion cardio for your imagination. Go on, treat yourself to another one. Your inner style nerd deserves it. ✨👠📚
Hope you like my blog.....Until next time.....Have a nice day
Renata (Seadbeady)
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