Saturday, 13 April 2019

Introducing you to - PAKcommunicatie

Hi There.....Are you on Instagram?

I am and I actually am starting to like it more every day 😃

I do remember how hard I found it to be in the beginning. I just didn't know where and how to start. I do feel like I am slowly getting the hang of it now. But recently I came across this website They offer online training on Instagram and Facebook.

I can hear you thinking though.....Isn't Instagram something for young people? But I can't agree with you on this, especially not when you have a small shop or brand to represent. They say that it is the fastest growing Social channel these days 😄

Can you imagine this was my first Instagram post

I didn't use any tags.....haha.....but I did get one comment from a friend 😉

So I decided last week to take PAK's advanced Instagram course. The training program consists of seven different modules.

1. Social Selling
This module is about establishing (new) online relationships through Instagram: social selling. What is the point of social selling? and what to look out for with social selling on Instagram.

2. Determining strategy
What do you intend to use Instagram for and how to accomplish that? Your Instagram strategy is a part of your social media marketing plan and depends on your business goals. But how to determine your strategy?

3. Social Media Calendar
Having a business takes time and you are already busy with a lot. Logical that you can't always reflect on every passing moment when you should interact on the Social Calendar. You get a handy calendar to keep track and find content for these days.

4. Working with Influencers
The power of influencer-marketing is that the influencer has a one on one relationship with the target audience of your brand. Working with influencers is something that attracts a lot of businesses, but not every influencer will be fit for your brand.

5. Making Ads
Instagram offers a lot of different ways to advertise. Through advertising, you expand your reach and the name of your business or brand. With your story, you could reach more customers and make sure your target group gets involved with your brand. How to make good ads on your Instagram?

6. Instabots and fake followers
What are instabots and why are they used? What about your fake followers and fake likes on Instagram? How to recognize those?

7. Trends and figures Instagram 2019
If you have a business profile then you can view your statistics on Instagram. You get information about the demographic data from your followers, what pictures score the best, what is the best timing for your posts and how large your range was in the past week. This information is very handy and we will learn everything about that in this module.

I have to say I learned a lot of things I didn't really know before. And they explain it with a lot of examples. You know I have always had a business profile but it was just now that I learned that you could view your statistics. The course was very if you ask was money well spent 😃

One down point maybe for you is that the course is in Dutch. But maybe some point in time they will start translating it to English.

Hope you like my blog post.....Until next time.....Have a great weekend

Renata (Seadbeady)

Behind every unique handmade piece is a lot of hard work. It's a labor of love and every piece you buy will make someone's day a happy day.

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