Sustainable Fashion: Why Fashion Retailers Can’t Afford To Dismiss Online Sizing Technology!

Hey there, fashion friends! Are you ready to discover how sustainable fashion can revolutionize sizing technology for fashion retailers? 🌿👗

Picture from Rodger Shija on Pixabay

Do you know what’s worse than biting into a cookie and finding out it’s chocolate chip instead of raisin? 😬🍪😳

Hey, don't give me that look! I can't help it if I like raisins more than chocolate. Some of us just march to the beat of a different snack! 😜

Now then, have you figured out what's worse? I'll tell you. Buying clothes online and discovering they don’t fit! 😱 👗❌

I’ve had this happen with a pair of boots I bought online. They were too tight, but I forgot to return them. 😖🥿

They sat in my closet for ages, gathering dust. Luckily, I could sell them second-hand. But what a hassle! 🤦‍♂️😳

Fear not, dear readers! There’s a superhero on the horizon, and it’s called Online Sizing Technology. 🦸‍♀️🦸‍♂️ 

It’s like a magic mirror that tells you exactly what size you are and which clothes will make you look fabulous. ✨💃

All you have to do is answer a few simple questions, and Voila! You’ll know your body shape and the perfect size for you. 🤔💬

Now, why should fashion retailers jump on this tech train? Well, let me tell you a little secret. It’s not just about making sure you don’t end up swimming in a dress or squeezing into pants that are too tight. 👖🤫

I remember when I was a teenager. You had to suck in your tummy super tight to squeeze into those jeans, but after a bit, they'd stretch out. I can't imagine feeling squished like that every time I put on pants! 🙈👖😅

Nope! This nifty technology can also help retailers be kinder to our lovely planet and make shopping online a breeze. 🌍💨

Shingo Tsukamoto from Makip, the fashion wizard, explains how retailers can polish their green credentials and make shopping as fun as a trip to the candy store. 🧙‍♂️🍭 

Buckle up and get ready to dive into the world of perfect fits and happy planet vibes. It’s going to be a wild and stylish ride! 🎢😎

Picture of  Shingo Tsukamoto provided by Makip

Sustaining The Trend: Why US Fashion Retailers Can’t Afford To Dismiss Online Sizing Technology!

The average US consumer discards 81.5 lbs of clothes each year - that’s eight standard-sized trash bags, per person, going to landfill or worse, incinerated. 

This marks a depressing, yet significant contribution to the 60% of the 32 billion globally produced items of clothing that end up clogging up landfill - equivalent to 650 garments being thrown away every second.

The desire to wear ‘the latest’ fashion item has intensified the already out-of-control throwaway culture, with many items being worn just seven to ten times before being discarded!

Picture by Pete Linforth on Pixabay

However, US consumers are actively seeking out sustainable alternatives. 

The US sustainable fashion industry grew to $7.8 Billion USD in 2023, as planet-conscious consumers became increasingly aware of the environmental impact of the fashion industry and their purchasing habits. 

Shingo Tsukamoto, President of online sizing technology specialist, Makip, explains how US retailers can improve their sustainability credentials and make the online shopping experience more enjoyable for consumers.

Combatting the return culture

In 2023 alone, incorrect size/fit represented 53% of the reasons why clothing is returned. 

This is significant when you consider that the next most popular reasons for returns were due to color (16%) and the item(s) being damaged (10%).

This is surprising because retailers have the option to use highly accurate online sizing technology, which not only ensures that online shoppers choose the right size the first time, every time, but it is proven to reduce returns by at least 20%.

Picture made by Seadbeady with AI tool

Implementing accurate sizing technology on retail websites provides shoppers with increased confidence, therefore eliminating the need for multiple shipping and return cycles. 

This consequently reduces the impact of carbon emissions associated with return transportation and processing, not to mention the reduction in garments needed or used. 

The use of online sizing technology not only improves the shopping experience but also reduces the need for retailers to keep large volumes of stock. 

 

Reduce Returns and increase sales; what is stopping you?

As the fashion industry embraces sizing technology and educates consumers about the benefits of a ‘virtual try-on’ experience, the industry will not only reduce the waste it generates but also further its dedication to delivering eco-conscious solutions that resonate with modern consumers.

Feature-rich, accurate and user-friendly sizing technology has the potential to significantly reduce clothing returns by an average of 20% and increase the decision to purchase by 2.5 times.

Afbeelding van Rebecca Matthews on Pixabay

Industry leaders, policymakers, and consumers alike must join forces to drive systemic change and promote sustainability in fashion. Collaboration is key to implementing effective solutions that address environmental challenges and foster ethical practices across the industry.

The journey for change continues 

The US is making strides to align fast fashion with more sustainable practices through initiatives like new legislation and the use of advanced technology. While challenges remain, there is a noticeable shift toward more responsible practices in the fashion sector. 

The ongoing journey emphasizes the need for continuous efforts from both consumers and industry stakeholders to continue on the path towards greater sustainability and drive systemic change.

I'm not in the habit of accepting guest post, unless I feel it could be interesting for you, dear readers, so I hope you enjoyed. 😊📝

Hope you like my blog.....Until next time.....Have a nice day 

Renata (Seadbeady) 

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